What are the hottest selling items on eBay? Published: 02/11/2020 | by Star Trader

What are the hottest selling items on eBay?

Selling products online through an online marketplace is a great way to make some extra money. There are many platforms to choose from, some being more popular than others. With over 182 million users worldwide, eBay definitely ranks highly on the list. Its popularity often makes it the number one choice for people looking to sell products online, which can make it hard for first-time sellers who are new to the game. 

Having your eBay shop seen amongst a sea of other sellers can be tricky, but not impossible. The key lies in knowing what the best-selling items on eBay are, so you can be sure your shop is fully stocked with all the goods people are searching for. If you’re thinking of setting up shop online and want to know what to sell on eBay, you’re in the right place.

Let’s dive right in and see what sells best on eBay, shall we?


  • Mobile phones and accessories

Looking to sell brand new or second-hand smartphones and accessories? The good news is that this category is amongst the best-selling items on eBay, with an average selling price of £163. Within this category, Apple proves to be the most popular brand – no surprise there, hey?

As well as mobile phones and accessories, sim cards are also a top seller on eBay – music to your ears if you’re thinking of becoming a Star Trader and want to trade online. 

Top tip: Sign up to Star Trader and you’ll be able to order O2 Pay As You Go sims, which you can then use to either sell on eBay or hand out as a packaged deal with refurbished mobile phones. It’s free to sign up and you can get started right away.

Check out the Mobile Phones & Accessories category on eBay to find out what other sellers are selling.


  • Home and garden

Items for the home are extremely popular on eBay, from artwork and cooking utensils, to second-hand furniture and bedding. For the garden, best-selling items include barbecue equipment, power tools, and even hot tubs. It really is a place for anything.

This category of best-selling items on eBay is perfect for you if you’re looking to declutter your home. Got an old desk that you no longer need? Whack it on eBay. Tired of having no space in your garage? Get rid of some unwanted tools.

Check out the Home & Garden category on eBay to find out what other sellers are selling.


  • Health and beauty

People love to look and feel good, right? Help them on their way and make money online by becoming a health and beauty seller on eBay. Popular products within this category include vitamins and supplements, skincare products, perfumes, and electronics (hairdryers, straighteners, etc.)

Unlike some of the other best-selling items on eBay, health and beauty products are more likely to result in return customers. For example, customers who buy supplements from your eBay shop are more likely to buy again when their stock needs to be replenished. Your customer service skills will need to be on top form, though, to make sure your shop stands out against the rest. It’s a competitive world out there!

Check out the Health & Beauty category on eBay to find out what other sellers are selling.


  • Video games

If you have a large collection of old video games and consoles that aren’t doing anything but collecting dust, this is a great place to start when thinking about what to sell on eBay. Whether you’re looking to shift unwanted items or sell hard-to-find retro video games and consoles, there’ll definitely be a buyer on eBay. 

A good way to continue making money from this category is to buy cheap, second-hand items, perhaps some that even need a little repairing, then revamping them to sell on for a much higher price.

Check out the Video Games category on eBay to find out what other sellers are selling.


  • Fashion

Clothing, shoes, accessories. It can all be sold on eBay. In fact, fashion items are one of the most searched-for items on the platform. So, if you’ve got old clothing lying around, it’s worth selling them online to make extra money. Build up your eBay shop this way and, once you have a solid following, look into how feasible it would be for you to buy bulk clothing items to sell online.

When thinking about which fashion items to sell on eBay, brands are a good place to start. Some are more favourable than others. To help you, we’ve listed some of the most popular fashion brands on eBay:

  1. Superdry
  2. Dorothy Perkins
  3. Office
  4. Jack Wills
  5. Mountain Warehouse

Check out the Fashion category on eBay to find out what other sellers are selling.


  • Arts & Crafts

One thing people are always on the hunt for – a hobby to fill their spare time. Arts and crafts items are part of the best-selling items on eBay, with items like fabric dyes, candle and soap making kits, painting supplies, and stamps being sold every day. 

Some craft items are extremely popular online. These include:

  1. Beads: Something you can easily buy in bulk for an affordable price. People buying beads are likely interested in jewellery-making, lampshade decorating, clothing embellishment, etc. 
  2. Ceramics: Artists are always on the lookout for extra supplies, so think about stocking up on molds and clays.
  3. Fabric and textiles: Silks, felts, anything you can think of. Keen sewers and budding fashion designers will be your customers.
  4. Paints and drawing equipment: Pencils, pens, watercolours, acrylics. Everyone needs them to get creative. As well as individual supplies, kits are also a great thing to sell on eBay to make a bit of extra cash.

Check out the Arts & Crafts category on eBay to find out what other sellers are selling.


How to sell on eBay successfully

Now that you know what to sell on eBay, it’s time to talk about how to sell. If you’re relatively new to the online selling scene, it can be quite daunting. Luckily, we’ve got a few tips to help you get started.

As a rule of thumb, you should make sure you’ve got the following things down as a starting point:

  • High-quality product imagery
  • Product prices 
  • Brand name and story
  • Social media accounts for your brand

Then, you can start focusing on the various different aspects of eBay to make sure you’re able to sell successfully. 


1. Product descriptions

When customers are browsing online, they’ll read your product descriptions as part of the decision-making process. People need simple, easy to understand content to be sure they’re buying the right products. In order to create perfect product descriptions, you’ll need to include all the practical information, like size, material, and details on how your product should and could be used. 


2. Customer service

It’s key. Always be ready to provide an unbeatable customer service whenever you can, as this is what will help you to create a loyal customer base. Good communication includes being there to answer your customers’ questions, sending thank you messages post-purchase, providing people with regular updates on their order’s whereabouts, ideally with tracking information, so they can follow along. 

And remember, always know how to handle customer complaints properly. This is important, especially if you’re selling on behalf of someone, like Star Trader, as this can create a bad reputation for both yourself and the company (O2 for example). Handle it badly and you’ll have a very unhappy customer on your hands, plus a very bad review. Having a plan in place can help you to make sure your complaints are managed appropriately and professionally.


3. Review your performance

When you become a seller on eBay, you’ll have access to the analytics tool, which will give you insight into your shop’s performance. That way you can see where improvements are needed, which is key to selling successfully on eBay. Your product imagery might need a bit of work. Your pricing structure might need to be reviewed. Your product descriptions might need to be rewritten. Whatever it is, change it and you could be seeing heaps of new sales as a result. 



We think so. If you’re interested in starting your own eBay shop, now’s the perfect time to get started. Take our tips and tricks on board and you’ll be well on your way to becoming a top seller. 


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